problem
The World of Coca-Cola in Atlanta stands as a cultural icon, attracting over 1.2 million visitors annually. With a multi-level layout, the flow of foot traffic often becomes congested, particularly when visitors are forced to wait for attractions on the upper floors. This not only creates bottlenecks but also detracts from the overall visitor experience, cluttering the space and impeding movement.
solution
To address the issue, the team designed a three-piece interactive kiosk system with 4 engaging activities. These kiosks entertain visitors while educating them on Coca-Cola’s heritage, beverage portfolio, community involvement, and sustainability efforts. The result is a functional solution that turns idle wait time into an interactive and memorable brand experience.
Coca-Cola Challenge is a set of four interactive games — located at The World of Coca-Cola — that teach visitors about the company’s breadth of products, sustainability efforts, and corporate social responsibility efforts.
The physical form of the fixture is inspired by the visual language of bottles and bubbles, attracting visitors to explore what’s inside. The content design mixes company archive materials with bespoke animation and variations on standard game tropes, including memory-based card matching, trivia, and picture puzzles.
By turning serious business into an outlet for entertainment, the Coca-Cola Challenge shares some of the company’s most important actions, ambitions, and inventions while delivering happiness to all.
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see also
