problem
Mastercard needed to position itself as a leader in Immersive Commerce Technologies and highlight its cutting-edge capabilities in payment, identity verification, personalization, and loyalty programs. The challenge was to create an engaging experience that showcased how Mastercard’s tech would lead commerce in 2030, all within a tight budget and timeline.
solution
We developed Driving 2030, an interactive narrative experience at Mastercard’s NYC Experience Center. The solution focused on the future of car purchasing, utilizing Web3, AR, and mixed reality technologies to showcase Mastercard’s capabilities in an immersive, story-driven environment.
The project began with brainstorming around the car-buying journey, chosen as a high-value, relatable transaction to demonstrate Mastercard’s future-facing technologies. The narrative was divided into four chapters:
Driving Awareness
Exploration
Purchase
Loyalty
Each section featured interactive touchpoints and personalized experiences, allowing visitors to explore the car-buying process of 2030.
The design leveraged 3D environments and motion graphics to create a seamless blend between the physical and digital worlds. Technologies like WebGL and Multitaction Canvas enabled a fluid, visually captivating experience, despite the constraints of adapting to Mastercard’s existing infrastructure. The project effectively gamified the purchasing journey, making it engaging for executive buyers and partners, while simultaneously showcasing Mastercard’s strengths.
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