problem
Michelin has been a key technical partner of the Corvette Racing team for over a decade. To commemorate this longstanding relationship, Michelin was invited to install an interactive exhibit at the National Corvette Museum. The challenge was to create an engaging experience that both educates visitors about Michelin’s tire technology and celebrates its performance in motorsport.
solution
We designed a large, interactive table that acts as both a canvas and a tool for engagement. Visitors can explore Michelin’s innovations through physical objects placed on the table, representing various racing tracks and tire components. The experience connects visitors to the technology behind Michelin tires and the role they play in motorsport performance, inviting them to engage with different elements that explain how tires impact speed, safety, and endurance.
To honor a decade-long partnership with Corvette Racing, Michelin installed an interactive experience at the National Corvette Museum. The focal point of the exhibit is an interactive table that uses physical objects to guide users through various educational stories.
Visitors learn about Michelin’s tire performance and its racing achievements by interacting with physical models representing tracks like Le Mans and the Nürburgring.
The interactive table fosters curiosity and social engagement, turning tire technology education into a tactile and visually engaging experience. Through this innovative display, visitors not only learn about Michelin’s contributions to the Corvette racing team but also leave with a deeper understanding of the science behind tire performance.
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