problem
Purple, a leading US-based mattress-in-a-box company, expanded into retail and sought to transform its in-store shopping experience. The goal was to design a space that showcased Purple's innovative technology and elevated its brand perception to appeal to a more affluent female audience while positioning Purple as a premium brand.
solution
We developed multiple engaging in-store experiences that seamlessly combined aesthetics, interactive fixtures, and immersive content. The design celebrated Purple’s signature grid technology by enabling customers to physically engage with the product and explore its unique features, such as pressure relief and temperature control. Signature elements emphasized the brand's promise of "feeling the float," aligning with Purple’s focus on stress-free, decompressive rest.
To communicate the science behind Purple's technology, we designed interactive "Invention Pods" that visually and physically demonstrated key features of the mattresses. For example, one pod used confetti to showcase airflow through the Purple grid versus memory foam, demonstrating its superior cooling capability. Other fixtures highlighted features such as pressure relief and durability, allowing customers to experience the benefits firsthand.
Beyond the fixtures, the store’s layout and visual identity embraced a modern, premium aesthetic. Each element, from plexiglass containers to floating digital displays, reinforced Purple’s innovative spirit. This immersive approach not only educated customers but also created signature moments that delighted and inspired. The proposal aimed to elevate Purple’s brand, establishing their stores as destinations where science and comfort intersected, while catering to the omni-channel customer journey.
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