This project centered around creating a lobby experience that highlighted SMC3’s impact on the freight industry while enhancing visitor engagement. The translucent screen in the reception area served as an elegant, modern feature that introduced guests to the space and provided essential wayfinding and environmental information. The LED array in the visitor center took the storytelling further, showcasing the company's 80-year history and technological advances through animated statistics, achievements, and milestones.

The “smart clock” concept was inspired by the importance of precision and dependability in the logistics industry, and it used a blend of data visualization and storytelling to make these qualities visually memorable.

The team’s creative approach focused on balancing form and function, ensuring both experiences were informative yet visually integrated into the architecture. One of the challenges was developing content that could convey both the historical depth and forward-looking vision of SMC3 in a clear, engaging manner.

The final result was a seamless blend of modern technology and narrative-driven design, leaving visitors with a comprehensive understanding of SMC3’s role in the industry and setting the tone for the new headquarters.