problem
ZEISS needed to rethink how it shared its latest innovations, so the company’s digital marketing team came to the team with a challenge: help us put ZEISS technology into the hands of those who want and need it. Oh, and do it virtually.
solution
Vision ID is an interactive storytelling platform that features modern breakthroughs from leaders in life and material sciences research. It’s a way to create both in-person and online experiences that attract, inspire and enable ZEISS’ potential customers to understand what their microscopes are capable of.
ZEISS initially envisioned an immersive tunnel with video screens on the walls to showcase new tech, resembling a walk inside a microscope, but the creative team wanted to create something more distinct and pandemic-friendly. We saw it as a chance to be experiential and interactive while ensuring COVID safety.
During a five-week concept phase, the team delved into research, development, and microscopy, uncovering fascinating work by ZEISS products in universities and hospitals. We highlighted compelling stories from scientists in neuroscience, cancer research, material innovations, and more, developing profiles through interviews.
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ZEISS VisionID Case Study
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see also
